Keeping up with web design trends can allow your company’s brand image to stay relevant to your audiences and entice potential visitors. Do not know what the latest website designs are to ask your web design agency in Singapore? Fret not, let’s look at some of the trending website designs that have been popular in 2023.
1. Web 3.0
Although coined in 2014, Web 3.0 has been a constant trending design choice in the web world. With ubiquitous, decentralization, artificial intelligence, blockchain, and connectivity characteristics, Web 3.0 designs certainly allow developers and designers to explore the endless possibility of layout, functionality and experience design for web visitors. Take a look at this example of how Web 3.0 can greatly improve user experience with visual engagement.
Recently, Oangle has developed Channel News Asia’s CNA Luxury article which incorporates elements of Web 3.0. With its off-grid element placement and fade-in animations, responsivity on smaller devices can be negatively affected. To negate this, Oangle undergoes tedious Quality Assurance (QA) checks so that every element and text is visible as intended across all browsers and devices.
2. Artificial Intelligence (AI)
AI has come a long way in the past 5 years. With the recent rise of usages of OpenAI’s ChatGPT for content writing, and using DALL-E to generate realistic art from natural language descriptions, AI is quickly becoming prevalent in our lives and how we work. In web design, there has also been an increasing trend in incorporating AI tools to help enhance user satisfaction. Here are some AI tools that you can include in your website design:
A. Semantic Search
By using intent and contextual meaning behind a search query, Semantic Search allows users to receive more relevant results with natural speech. Take a look here at how Envato; a massive creative assets library, uses semantic search to allow its users to find what they need among hundreds of thousands of assets. However, do note that to supply search queries with the best results, you’ll need to have a wide pool of relevant answers available.
B. Data-Driven Design
By using AI, Google Analytics and various web analytics software, websites are able to collect information about website visitors and their user journeys. With this data, it can be used to better understand different user behaviours, preferences, and needs, to make adjustments to the website unique to your visitors. For example, if you have an E-commerce website, you can use AI to reorder the bestselling categories in your navigation bar so that users can look at items that are popular in real time.
Some other examples are:
- Amazon using AI in its product recommendations, search bar, and customer service chats
- Netflix using AI algorithms to recommend personalised content based on users’ viewing habits
3. Thumb-friendly Mobile Navigation
With around 6.92 billion people having access to smartphones nowadays, more and more people are connected to the internet everywhere they go. This is why there should also be a consideration of websites that are thumb-friendly for mobile navigation.
Be it for online shopping, browsing, or using your website’s tools, having the call-to-action or navigation controls slightly closer to the bottom will allow your users to get to where you want them faster and user retention.
4. Animaticons
Another way to create visual interest in an otherwise static website is to consider animated icons in your website designs. The movement in animation catches users’ attention and can be used to attract focus to call-to-actions, infographics and point out important notes.
To help bring attention to Koinonia Inclusion Networks’ donation button, Oangle utilised an animated icon at the bottom right of the viewport to spark interest where users might not frequently look at.
5. 3D Website
A website with 3D design offers an immersive experience that flat designs cannot. Online 3D design factors in human experiences and storytelling perspectives to better evoke user emotions, whether through animations, interactive web elements or more engaging site elements.
Interested in finding out more?
Drop us a line — we’d be happy to advise you and discuss how to incorporate these trends into your website redesign in further detail. For some interactive web design inspiration, check out our Fab Lab!
